Business Report Essay Example | Topics and Well Written Essays - 1250 words - 1

Business Report - Essay Example These recommendations have focused on the marketing strategy of the business, where correct advertising and marketing have to be done. This is to make sure that all target customers are gaining access to this information. The other recommendation is on the competences of the management and staff, where proper training should be carried out, as well as, proper scrutiny of their skills before recruitment. The report also presents information on customer relations and job satisfaction of the employees. Table of content 1.0 Executive summary 2.0 Introduction 3.0 Marketing strategies 4.0 Internal and external environment 5.0 Training and orientation 6.0 Products and brands 7.0 Pricing decisions 8.0 Recommendations 9.0 References Introduction The brand product mix is done in light of four business tools which include price, product, promotion, and place (Onkvisit, 2008). When these four tools are properly utilized and proper balance struck among them, it ultimately leads to success of the business. Sheraton hotels has great prospects for continued growth, and on that base, this report has explained on the steps to be undertaken for these hotels to continue attracting, retaining and maintaining competitive advantage. It also goes further to advice on the management styles and the overall welfare of the employees. Marketing strategies According to Hawkins (2004), marketing strategies should be done in line with the changing culture, lifestyle, demographic factors and technological advances. The strategies adopted should be dynamic given that, the world is constantly changing hence the need to keep them up to date with current trends. It was identified that the technological advancement has changed ways in which customers used to be reached. Before embarking on the choice of the method to use in reaching out to customers, one has to consider different strategies, isolate those that are most efficient, and avoid those that may utilize the hotels money without adding any impact into the business. The advertising and marketing, in this case, should be directed more on the use of modern advertising methods that are worldwide and popular to many people. It has been noted that Sheraton hotels targets tourists from abroad, upper class customers and, large businesses that seek to hold conferences and meetings. This, therefore, calls for marketing strategies that will reach out to these customers (Onkvisit, 2008). Internet marketing is the most popular form of technology in the modern society, and takes place in three facets which include web marketing which take the form of websites and online advertising, mobile marketing, and social marketing. Due to advances in technology, most tourists search for accommodation and places of visit before their departure. The conference rooms are also booked in advance by the secretaries via the internet. With this in mind, the business should focus on opening up a website which is accessible 24 hours, and has the capac ity to offer these basic customer needs, as well as, availing the required information to customers. Internal and External environment Sheraton hotels have a competitive advantage over their competitors. The hotels are located strategically in the main cities such as Liverpool, Manchester, and others making them easily accessible. The hotels have a high reputation abroad and have established networks with American express and three different airlines. The hotels are also stimulated by increased

Fundamental Rights of EU Law Dissertation Example | Topics and Well Written Essays - 16500 words

Fundamental Rights of EU Law - Dissertation Example 3Introduction Fundamental rights are defined as the elemental human rights and freedoms of all human beings. All humans are entitled to these by virtue of their dignity as human beings and they apply irrespective of race, creed, religion, gender or place of birth and are enforceable by the 1courts, subject to specific restrictions Some of these fundamental rights include the right to life and liberty, freedom of expression, and equality before the law, and the right to food, the right to have an education, the right to work and to participate in one's culture. History of Fundamental Rights Fundamental rights had been traced to several ancient documents which dates signify that even in those ancient eras fundamental rights had already been practiced and recognised and that the concept was alive and respect for such rights existed thousands of years ago. The Cyrus Cylinder which can be found in the British Museum in London shows that during 539 BC, Cyrus the Great of Persia believed in the fundamental human rights of his own citizens as well as captive citizens of Babylonia which he... As the report discusses fundamental rights then emerged from the Roman concept of libertas which established civil law with liberties and gave it political status. During the 14th century emerged the concept of central sovereign courts of justice where Roman sovereign courts guarantee civil law. Lessius then came up with the theory that God invested men with civil rights at birth. According to the paper findings in England, fundamental rights were recognised in the English Magna Carta of 1215 during the reign of King John of England. The Magna Carta enforced certain rights such as the rule of law, the right of prisons to appeal and to be heard and the writ of habeas corpus. This was soon revised in 1297 and remains enforced up to the present in England and Wales. Its provisions included the right to due process, the right to religion, the right to life and liberty, the right to a fair trial by a court of justice. More legal rights were then recognised in both USA and France with the US Declaration of Independence and the French Declaration of the Rights of Man and of the Citizen. But many human rights activists claim that human rights of individuals were given impetus during the Age of Enlightenment or the Age of Reason during the 18th century. Philosophers sprouted during this era, espousing freedom of thought and expression and encouraging people that they h ave God-given rights that they ought to defend.